While Loony Shirts may seem like a slightly provocative choice of a name, there are a few good reasons why it ended up being chosen as our brand name. Loony denotes someone or something mad, foolish or silly, and it’s all true. We have been mad and we have been foolish, but now, we are only silly. Feeling less alone and more understood was key to our recovery and we want to pass on what has so generously been given to us on the rocky road to silliness and the bearable lightness of being.
Loony Shirts is the result of an overactive mind and authentic passion for psychology, stemming from our own life experience. Our t-shirts are designed to consciously have an impact in some way – whether it is by making someone smile or by providing comfort in the recognition of a shared experience. The purpose behind our t-shirts is as complex and multilayered as the human mind.
- Driven by the goals of inclusiveness and raising awareness, we want to join others in breaking the mental health taboo. It’s time to speak frankly and openly about issues that may not always be comfortable to talk about, but that get exacerbated precisely because they are silenced and ignored.
- Loony Shirts help you express yourself on those days when you don’t feel like talking. They give a voice to those struggling to share their truth, they encourage them to keep going and empower them by bringing attention to issues that are shared by many, yet spoken of by few.
- The world is way too serious and we can all use a laugh. Although there is nothing funny about struggling with your own existence, we want to provide a lighter way of expressing things that may not always be easy to say.
BEHIND THE NAME
Loony Shirts may seem like a slightly provocative choice of a name, but there are a few good reasons it ended up being chosen for our brand name. Loony denotes someone or something mad, foolish or silly, depending on the context, and it’s all true. We have been mad and we have been foolish, but now, we are only silly. Feeling less alone and more understood was the key to our recovery and we want to pass on what has so generously been given to us.
The founder of Loony Shirts has a background in international trade law, way too many years of corporate experience and is currently training to become an equine facilitator. Her experience with C-PTSD led her, among other things, to discover Carl Jung and the wonderful world of transpersonal psychology. She speaks five languages, has published a book and can cook a feast in a heartbeat, but also excels at doing nothing productive for days on end.
SUSTAINABLE FASHION STATEMENT
To combine substance with style, we use Earth-friendly materials and collaborate with artists from all over the world, who help us create wearable art that tells a story or inspires. The printing method we use is Direct-to-garment, which is environmentally friendly since the DTG printers use almost zero wastewater and less energy, lowering our carbon footprint. The inks used for printing are water-based and free of harmful chemicals. Every t-shirt is made on demand to prevent overproduction and textile waste. Collaboration with printing partners in North America and Europe helps us reduce the shipping costs, delivery times and environmental damage. The guidelines of our suppliers meet the requirements of the Worldwide Responsible Accredited Production (WRAP) and the Fair Labor Association (FLA).
CARING IS SHARING
5% of annual profits goes to mental health related NGO. The beneficiary is announced at the end of the current fiscal year.
CONTACT
Any feedback or suggestion will be greatly appreciated, so please, drop us a line at info@loonyshirts.com
